your data, made plain.

playn

Turn your startup's raw data into decisions that move revenue.

Most startups are drowning in dashboards and starving for answers. Playn builds the analytics layer that tells you not just what happened — but why, and what to do next. No jargon. No bloat. Just clarity.

sound familiar?

Your data exists.
The decisions don't.

We have data — we just can't read it.

You've got Google Analytics, a CRM, maybe a spreadsheet. Nobody agrees on the numbers, and nobody trusts them enough to act.

Our dashboards answer yesterday's questions.

The reports take hours to build, they're stale by the time they land, and they describe what happened — not what it means.

I know there's an insight in here somewhere.

You can feel it. Revenue is behaving oddly, churn is up, something is off with activation. But finding the signal in the noise takes time you don't have.

This is exactly the gap Playn fills.

What we do

Everything your data needs.

Custom Dashboards

Stop guessing which metric matters. We build dashboards around your real decisions — so every Monday morning meeting starts with clarity, not confusion.

Data Engineering

Fix the foundation before it breaks you. Clean pipelines and a reliable data warehouse mean your numbers are trustworthy before you act on them.

Analytics Consulting

Learn to run on data, not gut feel. We sit alongside your team to define the right KPIs, read the signals, and turn analysis into commercial decisions.

Analytics SaaS

Give every stakeholder the answer they need — without waiting for a data analyst. A self-serve layer your whole company can use, without a learning curve.

how it works

From messy data to clear decisions — in three steps.

Diagnose

We start with a free 30-minute data audit. No slides, no pitch. We ask the right questions, identify where your data is breaking down, and map the gap between what you have and what you need.

Build

We design and build the analytics layer that fills that gap: clean pipelines, reliable models, and dashboards your team will actually open. Everything is documented and yours to keep.

Deliver

You get a working system and a clear read on your data — with the "why" and "so what" explained in plain language. We don't disappear after delivery; we make sure it lands.

past work

Real outcomes. Real data.

reduction in manual reporting time

via automated Python workflows — hours of weekly effort, gone.

Operations

0×

weekly market intel delivered

to C-suite stakeholders with actionable recommendations — consistently, on time.

Market Intelligence

0 yrs

in BI + predictive analytics

Python · SQL · Power BI · scikit-learn · PostgreSQL · AI/RAG tooling.

Full stack

0 wks

to self-serve for non-technical teams

Power BI rollouts adopted across multi-department teams with no training overhead.

SaaS · Retail

SaaSOperationsMarket IntelligenceRetail AnalyticsFintech

All figures from previous roles. Company names anonymised on request. References available.

the person behind the work

Engineering instincts.
Commercial language.

I'm a data analyst and engineer with four years of experience turning messy, scattered data into decisions that move businesses forward.

My background is in engineering — I think in systems, build for reliability, and write Python and SQL the way other people write English.

What sets me apart is the last mile: I don't just produce numbers. I tell you what they mean, why they changed, and what you should do next.

questions

Things people usually ask.

Every project is different, so I don't publish fixed prices — a dashboard audit isn't the same scope as a full data warehouse build. The free 30-minute audit is how we both work that out. You'll leave with a clear picture of what's needed and a written scope before any commitment is asked of you.

A diagnostic audit takes one session. A first working dashboard or pipeline typically takes one to two weeks from kickoff. Larger builds are scoped explicitly before we start — no open-ended retainers unless you want one.

Yes — and actually that's the point. You don't need to understand the tooling. You need to understand the outcome. I handle Python, SQL, and the plumbing; you handle the decisions. The deliverable is always in plain language.

I read every submission personally and reply within one working day. If your situation isn't a fit for Playn, I'll say so honestly and point you somewhere useful. No holding pattern, no sales cadence.

ready?

We'll look at your current data setup, identify the biggest gap, and tell you exactly what we'd do about it — in plain English. No obligation, no invoice.

No commitment required · We reply within one working day